A recent trend during Breast Cancer Awareness Month is for cities across the globe to illuminate landmarks in pink. Pink landmarks such as the London Eye in England, the Eiffel Tower in France, the Taj Mahal Palace and Tower in India, even Tokyo Tower in Japan symbolize a seemingly innocent adoption of the United States approach to breast cancer in other cultures, which may or may not have approached health in the same way. The concern is this action represents a reduction in approaches to solving the breast cancer health crisis. Additionally, politicians leverage the breast cancer cause to earn votes and support for other political agendas in the US and abroad. Strive to promote a variety of perspectives and approaches about how to ease the breast cancer health crisis. Sharing the messages of #TheFaceOffChallenge is inclusive of a multitude of views. Participants are also greatly encouraged to author and share new messages. Use the meme generator to create your own messages!