Breast cancer as a health crisis is unavoidably gendered because the disease most often affects women. However, the cause has overcompensated for breast cancer’s threat to femininity as its treatment often causes loss of breast tissue, hair, and other symbols representing ideals of femininity. Further, an abundance of pink ribbon beauty products have become associated and available for purchase to help women adhere to one mainstream ideal of beauty. #TheFaceOffChallenge is a social media campaign that challenges you to evaluate and reduce the number of beauty products you use daily. To get started take a photo of yourself wearing little to no or reduced makeup. Add a peach overlay and upload it as your profile picture on social media during October. You may also use the woman line drawing with peach overlay available at the downloads tab to the left as your profile picture.