Pink ribbon culture involves two directed citizen roles: a collective role of volunteer fundraiser and an individual role aimed at early detection. A fear of breast cancer influences women to monitor their individual bodies for breast cancer. This approach may increase an individual woman’s chances for early detection and survivorship. However, it does little on a citizenship basis to eradicate breast cancer as a health crisis. The role of volunteer fundraiser pushes more into the realm of collective citizen impact. However, after three decades since the current evolution of the breast cancer movement began with the advent of Breast Cancer Awareness Month, it’s time for a new collective citizenship role such as #TheFaceOffChallenge, which utilizes internet memes on social media as a genre for digital activism and citizenship. Participate in #TheFaceOffChallenge, challenge your friends to join you, share our messages, and finally, create your own with the meme generator.