Pink ribbon culture is celebratory with the pinnacle of celebration being breast cancer survivorship. This celebration serves as acknowledgement that the directed role of volunteer fundraiser is effective and worthwhile. Activism, on the other hand, doesn’t involve celebration; activism actively challenges perspectives and the status quo to incite change. Additionally, celebration is problematic because it promotes the ideals of extreme positivity, optimism, hope, and feminine beauty that many patients find difficult to live up to and even resent during difficult treatments when what they really need is tangible understanding, love, kindness, and support. Consider visiting or sending a breast cancer patient in your local hospital a personal note or flowers.