The funds generated by pink ribbon philanthropy at best are dedicated to research, at worst to organization administration and event costs or corporate profits. Cause-based marketing donations are often minimal when you read the fine print or worse you may discover pink ribbon products are produced by pinkwashers. Even funding research can be problematic when you realize that most research strictly adheres to a single approach of scientific, technological, and pharmaceutical promise. Discovery of a magic pill to cure cancer should be one of many approaches. However, this approach dominates others that are also worthwhile such as seeking to understand environmental causes of cancer and better understanding the substances we apply to our bodies. Read the fine print to understand what the money raised from events and the sale of pink ribbon products funds. Strive to support a variety of diverse approaches including proactive (cause-based) and reactive (cure-based) research programs as well as programs with minimal administration costs and reasonable profits.