A directed role of individual volunteer generating breast cancer awareness has been established over collective breast cancer activism. A directed volunteer carries out actions and directions determined by organizations, rather than voicing alternative opinions. No single perspective is wrong, but multiple perspectives and directions are needed to impact the breast cancer health crisis. Participating in #TheFaceOffChallenge is a way to participate in Breast Cancer Awareness Month that exposes you and your friends to alternative views and approaches so you can decide for yourself how to help. Upload a peach overlay to your profile picture on social media if you haven’t already and share this with your friends. We encourage you to create your own messages too using the meme generator!