Volunteers are also positioned predominantly as fundraisers because currently money is the currency of power. Fundraising converts an individual’s philanthropic energy into a neutral entity that can be controlled and leveraged by conglomerates of power to approach breast cancer from their perspective. #TheFaceOffChallenge offers a cost-free and time sensitive way for people to make an impact from home, shifting the currency of power from money to social networks. After you upload a peach overlay to your profile picture on social media and share this with your friends, play the Ribbon Cutting game, to experience new ways to think about the breast cancer cause. No fundraising needed!