CLASSISM?

Because of the focus on consumerism and money as the currency of power in pink ribbon culture – citizens are directed into roles as a volunteer fundraiser, health consumer, and consumer of pink ribbon products – the breast cancer issue has become classed. Only the economically able and adequately insured can participate according to these roles, leaving many citizens’ philanthropic potential untapped. #TheFaceOffChallenge is a more inclusive approach because it doesn’t require money to participate. Invite friends or acquaintances who may have been left out of pink ribbon culture previously to join in #TheFaceOffChallenge.