Pinkwashing is a term describing when a company’s mission, practices, or products are incongruent with its engagement in cause-based marketing. For example, when a company markets a pink ribbon product, but its production or use threatens health, the organization is engaging in pinkwashing. Breast Cancer Action and Think Before You Pink are good resources highlighting pinkwasher companies and products. After you upload a peach overlay to your profile picture on social media and share this with your friends, choose not to support pinkwashers and buy less, only those products made by healthy practices.
Leave a Reply