CORPORATIONS?

The breast cancer cause has been co-opted by corporations. From the establishment of Breast Cancer Awareness Month during the mid 1980s by a pharmaceutical company, to the myriad of companies that offer pink ribbon products and engage in cause-based marketing each year, a health crisis has been corporatized and your role is to serve as a consumer. Additionally, corporate marketing serves to amplify a single dominant approach to solving the breast cancer health crisis. Visit Think Before You Pink and play the Ribbon Cutting game to reconsider how you want to engage in Breast Cancer Awareness Month this year.