Pink ribbon culture is celebratory with the pinnacle of celebration being breast cancer survivorship. This celebration serves as acknowledgement that the directed role of volunteer fundraiser is effective and worthwhile. Activism, on the other hand, doesn’t involve celebration; activism actively challenges perspectives and the status quo to incite change. Additionally, celebration is problematic because it […]
CORPORATIONS?
The breast cancer cause has been co-opted by corporations. From the establishment of Breast Cancer Awareness Month during the mid 1980s by a pharmaceutical company, to the myriad of companies that offer pink ribbon products and engage in cause-based marketing each year, a health crisis has been corporatized and your role is to serve as […]